The project has been done in order to proove the importance of the image insidea large company. Thus I analysed the image of Electrolux company in order to show howimportant is the invisible part of a big company, regarding the market and the marketingstrategies.The questionnaire was made of 14...

This paper is about a research conducted in order to find the students' intentions after the graduation of the 1st cycle of study. The main aim was to find their future priorities in order to support the decision process concerning the best marketing strategies that the university can put in...

This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer...

As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentiation is weak among rivals, and loyalty is a thing of the past? This was the dilemma the French...

This paper is about a research conducted in order to find the students' intentions after the graduation of the 1st cycle of study. The main aim was to find their future priorities in order to support the decision process concerning the best marketing strategies that the university can put in...

This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer...

This study examines consumer attitudes toward products of multinational and domestic companies in the Balkan region. In four ex-Yugoslav countries, various variables (general consumption attitudes, personality traits, and demography) were compared and analyzed as determinants of consumer...

Theme The strategic marketing phase is one of systematic and continuous analysis of market needs in which the concepts of high performance products or services are developed, further provide the qualitative difference to customer, and which target different categories of consumers, ensuring...

This article focuses on the main group of luxury goods consumers in China, the Chinese elite, who are of critical importance for marketing luxury goods. First, after defining the Chinese elite, we identify the relevant dimensions to segment this mass affluent group: conspicuous/functional,...

Definirea conceptului de calitate a vietii are multe variante in literatura de specialitate, plecand de la o definitie generala pana la una care prezinta conceptul prin intermediul componentelor sale sau al ariilor de aplicabilitate. Calitatea vietii este definita de specialistii din aria...