Schivinski, Bruno; D¹browski, Dariusz Dabrowski - Wydział Zarządzania i Ekonomii, Politechnika Gdańska - 2013
Companies are now using social networking sites, such as Facebook, to enhance their brand communication and to promote and disseminate their product information among consumers. Such brands as Coca-Cola, Converse, and Starbucks reach millions of people through their social media communication;...