"Whether you know it or not, we all practice marketing. The difference arises between those who do it by ear and those who turn it into a successful career”.1 The role of marketing in the financial-banking sphere resides in identifying and meeting the criteria of the most profitable market...

The thirst for knowledge and the evolution of human society determines the development of marketing activities designed to discover the real needs of society, to intuit new needs and to satisfy them into profitable purposes. Internationalization of higher education is a consequence of...

In a globalized world where information means power, we are witnessing a reorganization of the labor market, consisting in its computerization, thus, in order to successfully cope with an increasingly sophisticated job, certain skills, advanced knowledge and a diploma of higher education in the...

Quality in higher education is a high form of service learning, breaking the transmission of information, scientifically, according to labor market needs, while generating maximum consumer satisfaction. OECD says that "a culture of quality in higher education system, shared by the academic...

The internationalization in university education represents a consequence of globalization. Nowadays, higher education institutions want to become bigger, to develop more and more their research programs, to attract as many well prepared students to cope with increasing competition coming from...

The present research paper points out the major role that Academic Marketing plays in attracting students to universities focusing on quality and satisfaction, a role based on research development, on offering educational services at high standards of performance and thorough knowledge. In the...

The reason why marketing strategies were implemented in the field of academic activities, where intangible goods are being provided, was the similarity between these and the field of service provision. Higher education aims at preparing specialists in all fields of activity so as they can...

The recent changes in higher education impose an increased usage of marketing in this field, because this is the path to a more profound understanding of consumers' needs and to identifying the correct market position of the higher education institution. Moreover, it is helpful in developing...

The present research paper points out the major role that Academic Marketing plays in attracting students to universities focusing on quality and satisfaction, a role based on research development, on offering educational services at high standards of performance and thorough knowledge. In the...

The aim of this article is to identify the causal link between higher education quality, students’satisfaction and their intention to continue studying at the same university. In a globalised world, the universities are exposed to the wide public, and if they want to remain in the market, they...