Compared with classical economics, the new knowledge economy and learning society gets another new framework for addressing specific facets and therefore is no longer centered n the transfer of information, but becomes a dynamic process in which individuals learn how to continuously learn, how...

The aim of this article is to identify the causal link between higher education quality, students’satisfaction and their intention to continue studying at the same university. In a globalised world, the universities are exposed to the wide public, and if they want to remain in the market, they...

"Whether you know it or not, we all practice marketing. The difference arises between those who do it by ear and those who turn it into a successful career”.1 The role of marketing in the financial-banking sphere resides in identifying and meeting the criteria of the most profitable market...

The thirst for knowledge and the evolution of human society determines the development of marketing activities designed to discover the real needs of society, to intuit new needs and to satisfy them into profitable purposes. Internationalization of higher education is a consequence of...

The purpose of this paper is highlighting the bi-univocal relationship between the development of the Marketing Higher Education and the design of knowledge-based economy. On one hand, marketing science needs to incorporate the principles and the mentality of the knowledge based economy in order...

The recent changes in higher education impose an increased usage of marketing in this field, because this is the path to a more profound understanding of consumers' needs and to identifying the correct market position of the higher education institution. Moreover, it is helpful in developing...

The social networks have been growing steadily in recent years. Facebook, one of the most popular social networks, is a modern means of communication and socialization that has taken lately more ground in higher education becoming an important academic tool in the communication process. Many...

The present research paper points out the major role that Academic Marketing plays in attracting students to universities focusing on quality and satisfaction, a role based on research development, on offering educational services at high standards of performance and thorough knowledge. In the...