Adaptarea continua a organizatiei este necesara datorita modificarilor care intervin in nevoile si asteptarilor clientilor, dar nu trebuie neglijate strategiile si eforturile concurentilor pentru castigarea unei pozitii pe pietele-tinta ale organizatiei. Oricare element al mixului comunicational...

Main Perm food-retailer’s rival strategies were analyzed and the importances of competition existence were mentioned in this work. The sales amount leader was revealed basing on the research and main retailer’s rival strategies became formed. Author gives a general description of features...

This article is a theoretical approach on retail reverse logistics. Environmental concern and the current marketing strategy have spurred retailers to implement strategies to facilitate product returns from end customers. Reverse logistics, indicating the process of this return flow, encompasses...

Innovation management in logistics as a systematic controlled process for continuous increase in the quality of individual parts and global logistics involves tools for gaining and retaining a unique competitive advantage. The business environment achieves innovation by concentrating on planning...

The article aims to present a thorough research on the perceptions and opinions of the Romanian managers of small and medium enterprises in applied biotechnology on the importance of intellectual capital and the application of knowledge management principles to create and maintain competitive...

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

The recent preoccupations of national institutions and organizations and, especially of European and global institutions, regarding the responsible consumption of raw materials, resources and materials became more and more intense in the last years. In the same time, they contribute to the...

This research aimed to assess the impact of green packaging and green advertising on competitive advantage and business performance of manufacturing Small and Medium-sized Enterprises (SMEs). A research conceptual model was produced to determine the relationships from that model. A quantitative...

Work integration social enterprises are at a competitive disadvantage in the market due to their idiosyncratic nature. Social clauses and protected markets may provide a way of balancing this disadvantage. This article analyses the measures put in place by the Authorities to promote social and...