As products in many industries are technologically at the same level, their success depends increasingly on design, since functionality and quality are a given. Still, the question remains open how far certain design features influence the perception of a brand. Taking the example of a car...

This study addresses a research gap in the impact of partnerships on marketing performance in B2B digital start-ups in Indonesia. Although partnerships have been extensively studied from an innovation theory perspective, there still needs to be more research on how combining the advantages of...

The article summarizes the arguments and counterarguments about the features of the formation of competitive advantages in the Ukrainian market of services on the example of consulting for the period 2010-2021. According to the results of the analysis and generalization, the author’s...

Organizational agility has recently received a great deal of attention as a significant business capability for competing in the current dynamic business environments. Further, researchers have hypothesized that information technology management enables organizational agility and competitive...

Pharmaceutical markets experience the entry of numerous generic firms upon expiration of the brand firm's patent. In this paper, we take a close look at competition among the generic entrants during the first three years after patent expiration and examine whether there is a first mover...

The concept of competitive advantage is argued to be not very useful to managers. At best it is an aspirational goal. Books that claim to present a route to competitive advantage give false hope – multiple competing firms in an industry cannot (each) realistically set out to build a...

Business model innovation is a key success factor for IT companies competing in technologically uncertain environments. Despite the need of IoT solution developers to renew their business models to effectively create value for customers and capture value for the company, the strategic factors of...

Purpose - The purpose of this research is to investigate the factors contributing to sustainable competitive advantage for multi-level marketing (MLM) firms in Malaysia. The selected variables in this study are company image, product innovation, leadership, distributor rewards system and...

This paper maintains that responsible tourism practices can be re-conceived strategically to confer competitive advantage. It looks at the extant literature surrounding the notions of “responsible tourism” and “shared value”. A qualitative research involved in-depth, semi-structured...