Narrow search
Showing 1 - 10 of 48,436
Cover Image
Direct-to-Consumer Advertising and Consumer Welfare
Jayawardhana, Jayani - 2013
The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are … prescription drugs. I then use the estimated parameters of the model to compute the impact on consumer welfare that results from … indicate increased levels of consumer welfare due to presence of DTCA in comparison to the absence of DTCA. The results also …
Persistent link: https://www.econbiz.de/10013089806
Cover Image
Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani - In: International journal of industrial organization 31 (2013) 2, pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
Cover Image
The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs
Rubin, Paul H.; Atherly, Adam - 2014
In this paper we use published information to provide analyze the economic value of Direct to Consumer (DTC) advertising. We use information on: the effect of DTC in generating patient visits; the effect of patient visits and mentions of a drug in generating prescriptions; and the effect of...
Persistent link: https://www.econbiz.de/10014047829
Cover Image
What's advertising content worth? : evidence from a consumer credit marketing field experiment
Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - 2009
Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing that have large effects on consumer decision making in...
Persistent link: https://www.econbiz.de/10003811505
Cover Image
Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value
Tipton, Martha; Bharadwaj, Sundar G.; Robertson, Diana - 2011
Research linking marketing to financial performance has predominantly focused on how marketing assets and actions add value. We argue that it is equally important to understand how marketing decisions can destroy firm value. Prior research has indicated that negative events vary greatly in their...
Persistent link: https://www.econbiz.de/10014046392
Cover Image
A Structural Model of Correlated Learning and Late-Mover Advantages : The Case of Statins
Ching, Andrew T. - 2019
We propose a structural model of correlated learning with indirect inference to explain late-mover advantages. Our model focuses on a class of products with the following two features: (i) products which build on a common fundamental technology (e.g., computer processor, car, smartphone, etc.);...
Persistent link: https://www.econbiz.de/10012903984
Cover Image
Marketing, Product Differentiation and Competition in the Market for Antiulcer Drugs
King, Charles - 2014
rivalrous, marketing expanded the market, increasing social welfare. Finally, estimated returns to eliminating one adverse drug …
Persistent link: https://www.econbiz.de/10012709821
Cover Image
Competence in Health Care - An Industrial Systems Analysis Using Competence Bloc Theory to Compare European and US Health Care
Eliasson, Gunnar; Eliasson, Åsa - Ratioinstitutet - 2004
While European health care systems are mostly public and similar the contrast is large to the US health industry based to a large extent in the market. Using competence bloc theory the industrial potential of Swedish and European health care is assessed and compared with US health industry. To...
Persistent link: https://www.econbiz.de/10005642395
Cover Image
Evidence on the Effects of Mandatory Disclaimers in Advertising
Green, Kesten C.; Armstrong, J. Scott - 2015
Disclaimers are widely used by firms to warn customers of dangers and limitations of their products, and are persuasive when the issue is important. We examine the effects of mandatory disclaimers. Speech restrictions conflict with basic economic incentives. Sellers are motivated by profit to...
Persistent link: https://www.econbiz.de/10014175010
Cover Image
Extra costs of integrity: Pharmacy markups and generic substitution in Finland
Izhak, Olena - 2019
I evaluate how the probability of substitution of a prescribed drug in a pharmacy depends on the pharmacists' profits and patients' out of pocket costs. I use Finnish population-wide data covering all prescriptions of three popular antidepressants. I find that one euro increase in the total...
Persistent link: https://www.econbiz.de/10011954307