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Marktforschung
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Malhotra, Naresh K.
57
Herrmann, Andreas
36
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31
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31
Decker, Reinhold
29
Wildner, Raimund
28
Berekoven, Ludwig
26
Eckert, Werner
26
Ellenrieder, Peter
26
Pepels, Werner
25
Kuß, Alfred
24
Huber, Frank
23
Kumar, V.
23
Sarstedt, Marko
23
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Hildebrandt, Lutz
21
Kamakura, Wagner A.
20
Wedel, Michel
20
Koschnick, Wolfgang J.
19
Eisend, Martin
18
Hüttner, Manfred
18
Albers, Sönke
17
Birks, David F.
17
Buber, Renate
16
Green, Paul E.
16
Koch, Jörg
16
Theobald, Axel
16
Wiedmann, Klaus-Peter
16
Belk, Russell W.
15
Gustafsson, Anders
15
Helm, Roland
15
McDaniel, Carl D.
15
Baier, Daniel
14
DeSarbo, Wayne
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Aaker, David A.
13
Baumgartner, Hans
13
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Institut für Demoskopie Allensbach
67
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American Marketing Association
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Springer Fachmedien Wiesbaden
26
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14
Market Research Society
10
Edward Elgar Publishing
7
Esomar
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Danish Technological Institute
5
European Commission / Directorate General for Education and Culture
5
GfK-Nürnberg e.V.
5
AMACOM
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
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4
Books on Demand GmbH <Norderstedt>
3
Deutsche Werbewissenschaftliche Gesellschaft
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3
European Association of Agricultural Economists - EAAE
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3
Harvard Graduate School of Business Administration
3
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3
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3
Marketing Research Congress <45, 1992, Madrid>
3
OECD
3
Seminar on market modelling
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer International Publishing
3
Verlag Dr. Kovač
3
Academy of Marketing
2
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
91
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Marketing Intelligence & Planning
51
European Journal of Marketing
50
Europäische Hochschulschriften / 5
48
Qualitative Market Research: An International Journal
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
46
International journal of market research
44
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
40
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Journal of retailing and consumer services
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
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ECONIS (ZBW)
6,998
USB Cologne (EcoSocSci)
525
Other ZBW resources
325
RePEc
120
EconStor
24
BASE
20
ArchiDok
10
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21
Household cooperation in waste management : initial conditions and intervention
Briguglio, Marie
- In:
Journal of economic surveys
30
(
2016
)
3
,
pp. 497-525
Persistent link: https://www.econbiz.de/10011553710
Saved in:
22
La adopción del e-Gobierno en entornos voluntarios
Medina Molina, Cayetano
;
Rufin Moreno, Ramón
;
Rey …
- In:
Investigaciones europeas de Dirección y Economía de …
19
(
2013
)
1
,
pp. 42-52
Persistent link: https://www.econbiz.de/10011520524
Saved in:
23
Life could be so easy : the
convenience
effect of round price endings
Wieseke, Jan
;
Kolberg, Anika
;
Schons, Laura Marie
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 474-494
Persistent link: https://www.econbiz.de/10011563225
Saved in:
24
Spatial
convenience
: bridging the gap between shopping malls and shopping strips
Reimers, Vaughan
;
Clulow, Val
- In:
International journal of retail & distribution management
42
(
2014
)
10
,
pp. 864-883
Persistent link: https://www.econbiz.de/10010422009
Saved in:
25
Temporal and financial risk assessments : how time and money constrain shopper behavior and influence purchase solutions
Jones, Robert Paul
;
Camp, Kerri M.
;
Fairhurst, Ann E.
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011388115
Saved in:
26
The role of
convenience
in a recreational shopping trip
Reimers, Vaughan
;
Chao, Fred
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2213-2236
Persistent link: https://www.econbiz.de/10010462718
Saved in:
27
The impact of social networking functionalities on online shopping : an examination of the web's relative advantage
Ho, Ree
;
Vogel, Douglas R.
- In:
International journal of business information systems : …
16
(
2014
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10010395187
Saved in:
28
Drivers of ready-to-eat meals consumption : empricial evidence from an emerging country
Kathuria, Lalit Mohan
;
Kalia, Bharti
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 292-308
Persistent link: https://www.econbiz.de/10011290201
Saved in:
29
Understanding the differences of public and private self-service technology
Collier, Joel E.
;
Sherrell, Daniel L.
;
Babakus, Emin
; …
- In:
The journal of services marketing
28
(
2014
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10010343424
Saved in:
30
Why the little things matter : exploring situational influences on customers' self-service technology decisions
Collier, Joel E.
;
Moore, Robert S.
;
Horky, Alisha Blakeney
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 703-710
Persistent link: https://www.econbiz.de/10010496152
Saved in:
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