Purpose – Organization legitimacy is a general reflection of the relationship between an organization and its environment. By adopting an institutional approach and defining moral legitimacy as “a positive normative evaluation of the organization and its activities”, the goal of this paper...

The major goal of the paper consists in designing new communication strategies for the School of Marketing of the Academy of Economic Studies from Bucharest, Romania. This strategic approach is focused on the communication strategies with the high school graduates who are the future candidates...

Transformational leadership has been defined as a process by which leaders and followers raise one another to higher levels of morality and motivation (Burns, 1978). This paper examines the concepts of transformational leadership and intercultural communication competence. A deeper insight is...

Incepand ca orice alt cuvant rasunator la inceputul acestui secol, Web2.0 devine o realitate palpabila pentru un numar din ce in ce mai mare de utilizatori de Internet. Folosind instrumente diverse cum ar fi podcasting, retele sociale, RSS feeds, wikis, widget-uri, SEO, marketing viral sau...