the cultural processes involved and second, the European culture, although sharing a rather small territory, has different …

making purchase decisions. The study emphasizes on the necessity of understanding the cultural changes as an important …

of such transformations? The solution of this vital question largely depends on research and development in Human … to Microsoft. The paper summarizes the results of longstanding research conducted by the company in the field. It … provides a historical overview of developing HCI research, their state-of-art and future outlook; analyses major trends that …

In this conceptual study we first categorize, from existing literature, different conceptions of culture rooted in …’s global culture, the Spinning Top Model. We posit theoretical proposals based on this model and define a new analytical … framework which can open new paths for IS research, the study of IT-related values , IT-attitudes and IT-behaviors. …

fundamentally important. This research examines the linkages of cultural globalization (acculturation to global consumer culture …Understanding the differential impact of globalization on culture – the most profound shaper of consumption – is …

Culture is defined in terms of components and parts. The logical nature of the components and of the connections … structure components and culture components is discussed and two of its many pieces are developed in detail. …