Die Anwendung der Werbung auf Werbefeldzüge ist Grundlage des Produkt-Verkaufs an vielfältig orientierte Zielgruppen. Alles damit Zusammenhängende ist gut durchdacht und zielgerichtet darauf gestützt. Generell können die geworbenen Produkte Leistungen, Ideen, Haltungen oder geistige...

In dieser Arbeit werden wir zeigen, dass heute Fremdenverkehr und regionale Entwicklung in Griechenland nicht mehr gleichgesehen wird wie früher. Schnelles Wachstum des Tourismus im Zeitraum von 1990-2003, aber auch die allgemeine gesellschaftliche Struktur des Landes, führte zu einer neuen...

Diese Hausarbeit stellt anfänglich die Begriffe des Raums und der Entwicklung, als auch das regionale Problem und die Ursachen der regionalen Disparitäten in Griechenland vor. Anschließend untersucht sie als Fallstudie, der Grad des Wohlstandes des Regionalbezirks von Fokida nicht nur mit...

The geophysical and geological submarine features (pockmarks, gas chimneys, salt domes, etc).,identified by multi-beam echosounders and sidescan sonars ,seismic surveys in the region South, South-west and South-east of Cyprus, as well as the corresponding international interest of investors,...

This article identifies typical patterns of information sourcing behavior in the travel decision process of the cultural traveler. Trip characteristics, degree of packaging, choice of accommodation and sociodemographic variables are also discussed. Using data from the province of Arcadia,...

This paper investigates the relationship between productivity and technological change. The question that we shall address in this paper, is whether the recent slow down in productivity can be explained by the slow-down of innovation activities. This paper measures the effects from productivity...

This paper provides an analysis of the main characteristics of MSMEs in this sector and identifies the existing problems using data from 83 holiday hotels during summer 2006 in Durres region, which is the major sun-and-beach segment in Albania. The results of the survey are in line with the...

In this paper we try to find empirical evidence regarding the region diversity by firm characteristics, using spatial data from Tempo (INS Romania database) at NUTS 1, 2 and 3 region level for the period 1997-2008. Using instruments of statistical analysis of spatial data (Anselin, Varga) we try...

Over the last decades tourism has grown enormously and travel distances have increased. Land occupied by tourism related activities is growing significantly, in certain areas, and this trend is expected to continue, at the expense of land previously used in other activities. According to the...

In response to a survey of Fortune 1000 companies enquiring in 2007 about “the biggest barrier in doing business in the world market”, cultural differences ranked at the top of the list. For a long time culture and economy have been treated as broadly independent areas of research The gap to...