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Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing in this era. The main aim of this study is to explore how online promotion and its influence on destination awareness and loyalty in the tourism industry. This study proposes a...
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In the face of the global challenges of rapid transitions in technologies and markets, R&D activity has become one of the main ways for companies to engage in innovation. In addition, minimizing transaction cost is no longer sufficient to ensure a company's survival; therefore, companies must...
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In recent years, the global economy has moved away from considering capital as the main axis of the economic system and has gradually come to consider knowledge accumulation (KA) and innovation as the main driving forces of economic growth and increased productivity. Because at the same time...
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Most interfirm studies focus only on the strategies of strategic partnerships, such as joint ventures, technology transferring agreements, licensing agreements; the study here provides interfirm-network knowledge protocols for designing interfirm-service processes in the high-technology...
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Formal collaboration between universities and industries is a recent phenomenon. Currently the role of an industry–university collaboration (IUC) is to close the gap between industry and academia. This study aims to analyze the willingness to engage in technology transfer (TT) in IUCs from the...
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