P. Moschis, George; Sim Ong, Fon; Abessi, Masoud; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 34-47
collectivist values. Convenience sampling and the same method of survey administration, personal interviews by trained interviewers … provide some results in line with the hypotheses, but they raise additional concerns about the possible sources of measurement …
