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A Pacific Rim debut: shoppers in China and Chile

Li, Fuan; Nicholls, J.A.F.; Zhou, Nan; Mandokovic, Tomislav - In: Asia Pacific Journal of Marketing and Logistics 15 (2003) 1/2, pp. 115-131

This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall …

Persistent link: https://www.econbiz.de/10014674545

The China Syndrome: the impact of the SARS epidemic in Southeast Asia

Overby, John; Rayburn, Mike; Hammond, Kevin; Wyld, David C. - In: Asia Pacific Journal of Marketing and Logistics 16 (2004) 1, pp. 69-94

markets are forcing companies to depend more than ever on overseas trade. SARS emerged in China in November 2002 and has … quarantined. A major disruption in China could paralyze just‐in‐time supply chains and cause an economic crisis for retailers and …

Persistent link: https://www.econbiz.de/10014674548

Firm‐specific characteristics and logistics outsourcing by Chinese manufacturers

Hong, Junjie; Chin, Anthony T.H.; Liu, Binglian - In: Asia Pacific Journal of Marketing and Logistics 16 (2004) 3, pp. 23-36

This paper aims at understanding the firm‐specific determinants of logistics outsourcing in a transitional economy. Some hypotheses are made and tested based on a survey conducted in 2002. The results show that factors such as financial strength, production and industrial type, management...

Persistent link: https://www.econbiz.de/10014674556

A macro and micro perspective of the global software industry with specific orientation to India, China and the Philippines

McManus, John; Floyd, David - In: Asia Pacific Journal of Marketing and Logistics 16 (2004) 4, pp. 52-64

low cost markets such as China and Russia. India will have to move higher up the value chain if it is to maintain this … important markets including China and Philippines. The article then goes on to examine industry specific variables. The article …

Persistent link: https://www.econbiz.de/10014674561

An exploratory analysis in applying lean manufacturing to a labor‐intensive industry in China

Comm, Clare L.; Mathaisel, Dennis F.X. - In: Asia Pacific Journal of Marketing and Logistics 17 (2005) 4, pp. 63-80

labor‐intensive textile firm in China? Data were collected from a family‐owned manufacturing plant, Orient Hand bag Ltd., in … Fujian, China, and an Arena™ simulation model was developed to answer this question. The results indicate that, by applying …

Persistent link: https://www.econbiz.de/10014674581

An evaluation of stakeholder relationship marketing in China

Murphy, Brian; Wang, Rongmei - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 1, pp. 7-18

marketing in China as a foundation for definitive validation from planned research on more Chinese businesses. Practical …

Persistent link: https://www.econbiz.de/10014674584

Sex appeal advertising: gender differences in Chinese consumers’ responses

Liu, Fang; Li, Jianyao; Cheng, Hong - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 1, pp. 19-28

appeal advertising. Design/methodology/approach – Experiments were conducted at a university in South China with a total of …

Persistent link: https://www.econbiz.de/10014674585

The influence of explicit and implicit service promises on Chinese students’ expectations of overseas universities

Pentecost, Robin; Ofstad, Lars - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 2, pp. 129-145

Purpose – This study aims to extend the knowledge and literature on which information sources influences (explicit service promises such as advertising, personal selling; implicit service promises such as tangibles and price; past experiences; word of mouth; image and reputation) Chinese...

Persistent link: https://www.econbiz.de/10014674592

Brand preferences and brand choices among urban Chinese consumers

Kwok, Simon; Uncles, Mark; Huang, Yimin - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 3, pp. 163-172

Purpose – Aims to review, update, and extend the understanding of country‐of‐origin (COO) effects in China. This …. The study provides a strong empirical update on the COO effect in China. …

Persistent link: https://www.econbiz.de/10014674594

Economic development and channel evolution in The People's Republic of China

Yi, Ling; Jaffe, Eugene D. - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 1, pp. 22-39

. Research limitations/implications – More cross‐sectional data for China are needed in order to better analyze the impact of …

Persistent link: https://www.econbiz.de/10014674608