The quality and the efficiency of all the activities developed in the field of the social dialog management are dependent, in great measure by the quality of the communications relations between the involved actors. The increase of the importance of the social dialog is reflected at the level of...

The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of...

The development of the information technology and of the Internet has created the perfect environment for the companies to reach their client easier and faster. Until the middle of the ’90 there were only several dozens of global brands. Today with the help of this new tool, the Internet, the...

The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of...

The development of the information technology and of the communication systems has created the best environment for the organizations to develop a better and a longer relationship with consumers. The stronger the competition becomes the harder it is for the organizations to target ant retain the...

The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services. Companies can send tailored messages that engage consumers by...

In today's economy, companies must work harder than ever to attract, retain and motivate talented employees in order to foster employee satisfaction, and in order to do so, CSR practices can provide a strategic tool. A green company no longer denotes solely the promotion of green products or...

Current coordinates of everyday life may be addressed in school, alongside other elements of education, and education issues for environmental quality. This highlights a major priority for all of us, to know, protect and preserve the living environment, nature conservation and became effective...

We live in an imperfect world. The poverty, the disease, the lack of education, the environmental destruction, the energy crisis, the overpopulation, the increasing consumption of resources, the deforestation and desertification, the biodiversity loss, the pollution, the emissions of greenhouse...