Recent research in psychology, especially that called "The New Unconscious", is discovering strange and unintuitive phenomena, some of which raise interesting challenges for the law. This paper discusses some of these challenges. For example, if much of our mental life occurs out of our...

Gambling frequencies on single numbers in real casino roulette were displayed in a contour map. This resulted not only in a confirmation that gamblers are subject to middle bias, but also to accessibility effects. The figure allowed us to infer the location of the roulette wheel and croupier...

Since its inception, psychology has studied position effects. But the position was a temporal one in sequential presentation, and the dependent variables related to memory and learning. This paper attempts to survey position effects when position is spatial (namely, position=location), all...

Rutherford (2010) criticizes the way some people have analyzed the 2-children problem, claiming (correctly) that slight nuances in the problem's formulation can change the correct answer. However, his own data demonstrate that even when there is a unique correct answer, participants give...

From drop-down computer menus to department-store aisles, people in everyday life often choose from simultaneous displays of products or options. Studies of position effects in such choices show seemingly inconsistent results. For example, in restaurant choice, items enjoy an advantage when...

When asked to mentally simulate coin tosses, people generate sequences which differ systematically from those generated by fair coins. It has been rarely noted that this divergence is apparent already in the very first mental toss. Analysis of several existing data sets reveals that about 80% of...

This research illustrates the power of reputation, such as that embodied in brand names, demonstrating that names can enhance objective product efficacy. Study participants facing a glaring light were asked to read printed words as accurately and as quickly as they could, receiving compensation...

"Very small but cumulated decreases in food intake may be sufficient to have significant effects, even erasing obesity over a period of years" (Rozin et al., 2011). In two studies, one a lab study and the other a real-world study, we examine the effect of manipulating the position of different...