Under acute global competitive pressure, many companies have viewed product diversification as a strategic weapon with which to win market shares. Nevertheless, product diversification increases costs and sometimes degrades product quality. Many businesses today confront the dilemma of whether...

Purpose – From a project owner's perspective, it is obvious that a project shall contribute to achieving the organisation's strategic goals. The purpose of this paper is to find out what project owners can do to ensure value creation in their projects, what owners actually do in the few cases...