The thesis for the beer industry is an “eternal” theme and it is up to date according to the trends observed in Hungary during the last three years. Due to the current spread of flavored, non-alcoholic and sugar- free beers the opportunity to sell beer to women is not just an actual but also...

‘Si vis pacem, para bellum’, or ‘if you want peace, prepare for war’, as the Roman adage says. By an up-to-date version, if you want enterprise security, prepare for risk management. This paper deals with one of the means of attaining a state of enterprise security primarily on the basis...

The millennium created a great number of favourable conditions for the American economy. There was economic prsperity, the participants were optimistic, which was further enhanced by the optimisim of the fiscal and monetary authorities. These factors resulted in a very quick rise in the demand...

In our paper we examine the Western European and overseas trends of eating out by analyzing relevant secondary data. Behind the increasing role of eating out we can notice several economic social and value changes. One of the stressed factors is time, which has even changed food consuming...

In our opinion an individual’s value system has an influence on their motivation of food consumption. An individual’s relation to time influences the circumstances of food consumption and preparation, as well as the criteria system of food purchase and in this aspect it may become – as a...

Human resources (hereinafter referred to as HR) have always been playing a decisive role in economic life. The company’s competitiveness, success and market position greatly depends on its human factor organising and running it from the background. Although competency-based HR practices are...

ThePVGO of the share prices shows the investors future hope, also the trust in the market. If the global trends are changed, then nedd to valuated the theoretical thesis by the practice. Let’s look the BSE blue chips behavior since January 2011.

The aim of this paper is to explore whether there are any differences between companies in the service sector and those in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview is given, of the set of marketing tools applied by...