Vieira, Valter Afonso; da Silva, Juliano Domingues; … - In: Marketing Intelligence & Planning 37 (2019) 3, pp. 258-270
Purpose: The purpose of this paper is threefold: first, to determine the impact of interpersonal identification on sales performance; second, to uncover whether or not that relationship changes direction based on levels organizational prestige; and third, to test the antecedent of managerial...