Singh, Vibhav; Vishvakarma, Niraj Kumar; Mal, Hoshiar; … - In: Measuring Business Excellence 28 (2024) 2, pp. 177-192
Purpose E-commerce companies use different types of dark patterns to manipulate choices and earn higher revenues. This study aims to evaluate and prioritize dark patterns used by e-commerce companies to determine which dark patterns are the most profitable and risky. Design/methodology/approach...