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Purpose – An international joint venture (IJV) helps multinational enterprises (MNEs) overcome the “liability of … foreignness.” However, in the presence of institutional voids, MNE’s overreliance on the local partner can result in the MNE … the MNE’s legitimacy following a corporate scandal. Design/methodology/approach – Using secondary data, this paper …
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The purpose of this study is to explore why firms choose an export mode over a non-export mode. Based on the institutional and research and capability perspectives, a theoretical model incorporating brand orientation, commitment, experience, industry group and foreign market competition...
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This study concerns a major strategic issue for firms entering emerging country markets via intermediaries, namely, how to make an efficient trade-off between linking up to the final customer and the intermediary. We argue that an effective trade-off is a long-term relationship building process...
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