The current article explores interesting, significant and recently identified nuances in the relationship "culture-strategy …, direction, structure, role and hierarchy of "culture-strategy" relation are defined as a starting point of the analysis. The … way a contemporary notion of the nature of "culture-strategy" relationship for the entities from the world of business is …

a competitive strategy, have the necessary resources, information and the environment is relatively calm. Although the … two companies have the same opportunity in implementing the strategy, only one is successful in its efforts, while the …, employees will try to maintain things as they were, while managers are trying to implement the new strategy to gain competitive …

understanding of culture change and of the interaction between culture and strategy. We argue that culture is not only an input to … strategy, but also a substitute and a potential competitor …