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Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective

Dietl, Helmut; Schweizer, Nicolas - 2015

This paper develops a framework for illustrating why sponsored sports entities, the "sponsees", often struggle to achieve their sponsorship-related goals to maximise sponsorship income, to satisfy their sponsors, and to create positive image or brand effects through the sponsorship. Based on a...

Persistent link: https://www.econbiz.de/10011416565

The Efficiency of Marketing and Stock Returns

Ang, Tze Chuan 'Chewie' - 2019

A firm's marketing efficiency, the ability to optimally deploy and integrate different marketing inputs to achieve high … sales revenue at low cost, is persistent. High marketing efficiency predicts better future operating performance and stock … returns, especially in competitive industries. A marketing efficiency-based long-short portfolio strategy earns an average …

Persistent link: https://www.econbiz.de/10012898609

Inefficiencies in Digital Advertising Markets

Gordon, Brett R. - 2020

Digital advertising markets are growing and attracting increased scrutiny. This paper explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking and ad fraud. These topics are not unique to...

Persistent link: https://www.econbiz.de/10012847604

On the global efficiency of 21 major social policy book publishing companies and their impact in 100+ countries

Tausch, Arno - Entelequia y Grupo Eumed.net (Universidad de Málaga)

This text tries to answer tentatively such a difficult and strategic question, and quantitatively compares the performance of several publishers, which in between them control a sizeable share of the social science academic book publishing market in such fields of political science as...

Persistent link: https://www.econbiz.de/10005551894

Speed of convergence to market efficiency : the role of ECNs

Chung, Dennis Y.; Hrazdil, Karel - In: Journal of empirical finance 19 (2012) 5, pp. 702-720

Persistent link: https://www.econbiz.de/10009700602

Effective governance in tourism development - an analysis of local perception in the Huangshan mountain area

Cheng, Qian; Nophea Sasaki; Shivakoti, Ganesh; Zhang, … - In: Tourism management perspectives : TMP 20 (2016), pp. 112-123

Persistent link: https://www.econbiz.de/10011619554

ЭКОНОМИЧЕСКАЯ ЭФФЕКТИВНОСТЬ ИНВЕСТИЦИЙ В НЕФТЯНОЙ ОТРАСЛИ РОССИИ: ПРОБЛЕМЫ ОЦЕНКИ И ПУТИ ПОВЫШЕНИЯ...

ОЛЕГОВИЧ, МЕТОВ АЗАМАТ - In: Вестник Адыгейского … (2011) 3, pp. 49-54

В статье выделены теоретические подходы к содержанию и оценке экономической эффективности нефтяной отрасли России; рассмотрены вопросы ускоренного развития...

Persistent link: https://www.econbiz.de/10011231298

Competitiveness of Bulgarian farms

Bachev, Hrabrin - Volkswirtschaftliche Fakultät, … - 2010

and its three criteria (efficiency, adaptability and sustainability), and identifying indicators for assessing the … individual aspects and the overall competitiveness of farms. Next, it analyzes evolution and efficiency of farming organizations …

Persistent link: https://www.econbiz.de/10008685159

Competitiveness of Bulgarian Farms in Conditions of EU CAP Implementation

Bachev, Hrabrin - Volkswirtschaftliche Fakultät, … - 2012

defining farm competitiveness and its three criteria (efficiency, adaptability and sustainability), and identifying indicators … for assessing the individual aspects and the overall competitiveness of farms. Next, it analyzes evolution and efficiency …, efficiency, sustainability, and competitiveness of Bulgarian farms. …

Persistent link: https://www.econbiz.de/10011108634

A marketing scheme for making money off innocent people: A user's manual

Basu, Kaushik - 2009

Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...

Persistent link: https://www.econbiz.de/10010292071

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