In the post-modern world of today, the economy of the world is developing at an astounding pace and the world has become a global village. Organizations are trying to capture the markets by attracting more customers through diverse and novel activities to compete with their counterparts. The...

The main aim of this study is to investigate the association of guerrilla marketing on consumer buying behavior. Guerrilla advertising is one of the growing marketing techniques which are used by advertising industry that makes a use of unusual or unconventional means of promoting the product to...

Purpose: The incorporation of environmental objective into the conventional supplier selection practices is crucial for corporations seeking to promote green supply chain management (GSCM). Challenges and risks associated with green supplier selection have been broadly recognized by procurement...

Transfer motivation is of huge importance in training and effective management of knowledge. This study aims to explore the structural association of operative factors (internal value, learning usefulness, learning environment, learner satisfaction) and motivation of e-learner, for effective...

The scandals in recent years due to unethical behavior of leaders have shaken the confidence of stakeholders in public and corporate sectors. The scholars and practitioners are increasingly concerned about ethical issues related to business but still theoretical and empirical developments are...