As a fundamental human behavior, gazing can provide important insights into user`s behavior during web browsing. As an emerging interdisciplinary field, consumer neuroscience proposes new research methods in order to understand and analyze the online human behavior. Unlike the traditionally used...

In the online medium, competition being at one click distance, the success of business web sites comes from their potential to differentiate. It is important for marketers and web designers to know which elements are appealing to users and how these elements influence their behavior. Recent...

In the online medium, competition being at one click distance, the success of business web sites comes from their potential to differentiate. It is important for marketers and web designers to know which elements are appealing to users and how these elements influence their behavior. Recent...

In the online medium, competition being at one click distance, the success of business web sites comes from their potential to differentiate. It is important for marketers and web designers to know which elements are appealing to users and how these elements influence their behavior. Recent...

Notwithstanding that each and every company, even the sweetshop around the corner has found its way to the Internet, some customers still hesitate to shop online or to shop from one site and ignore the other. In order to build an online effective communication between the participants, one of...

Notwithstanding that each and every company, even the sweetshop around the corner has found its way to the Internet, some customers still hesitate to shop online or to shop from one site and ignore the other. In order to build an online effective communication between the participants, one of...

Notwithstanding that each and every company, even the sweetshop around the corner has found its way to the Internet, some customers still hesitate to shop online or to shop from one site and ignore the other. In order to build an online effective communication between the participants, one of...

Existing research in human-computer interaction suggests that visual perception critically influence the consumers’ attitudes and expectations toward the website. Many websites fail to capture users’ first impression and help them decide on which page they should stay. One of the...