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Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior

McQuiston, Daniel H. - 1989

purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …

Persistent link: https://www.econbiz.de/10009462174

Measuring consumer purchase decision involvement at the BOP : a new approach

Chikweche, Tendai; Fletcher, Richard; Subsistence … - University of Western Sydney; University of Western Sydney; … - 2008

explains why it is important in international marketing to conduct research into business opportunities at the BOP in … development and testing in international marketing to cater for emerging and growing markets. …

Persistent link: https://www.econbiz.de/10009481933

Produktinnovation mit Informationsm?rkten

Soukhoroukova, Arina - 2007

Der Inhalt der Dissertation ist die methodische Entwicklung und empirische Validierung von Informationsm?rkten als eine neue innovative Methode zur Neuproduktentwicklung. Ein Informationsmarkt ist ein virtueller elektronischer Markt, auf dem Ausg?nge zuk?nftiger Ereignisse in Form virtueller...

Persistent link: https://www.econbiz.de/10009484805