This study investigates the relationship between consumer motivation, understanding and use of sustainability labels on food products (both environmental and ethical labels), which are increasingly appearing on food products. Data was collected by means of an online survey implemented in the UK,...

China is one of the most dynamic economies of the planet. The dramatic economic development in recent decades has greatly influenced the structure and habits of Chinese society. This although still characterized by strong disparities between the poorer classes and the wealthy, shows a growing...

European consumers are skeptical towards genetically modified organisms (GMOs) in food production, and their willingness to buy such products is low. Previous research also shows that these attitudes are quite resistant to attempts to change them by giving additional information. The aim of the...

Although the Chinese market is traditionally characterized by a gastronomic culture which is profoundly different from its Western counterpart, the emerging social classes is expressing a growing demand for processed food, opening up to foreign influences, which are neither accepted with...

This working paper presents results from the project ‘Supra-company level determinants of degree of market orientation of value chains in agriculture and fisheries’, which is carried out in cooperation between MAPP – Centre for Research on Customer Relations in the Food Sector, Aarhus...

There is a long tradition of research into consumers’ food choice and quality perception. In the last few years, however, these topics have received even more attention due to the intense debate about such issues as ethical considerations in relation to food production and quality, food...