The vertical inflorescences of several plant species are terminated by colorful bracts, which attract insect pollinators. The bracts contrast in color with the leaves below them, and are oriented perpendicular to the flowers on the inflorescence. We conducted laboratory experiments to determine...

Bright body colorations of orb-weaving spiders have been hypothesized to be attractive to insects and thus function to increase foraging success. However, the color signals of these spiders are also considered to be similar to those of the vegetation background, and thus the colorations function...

Researches over the years have posited that most of the purchasing decisions made by shoppers are unplanned and mostly made inside the store. Every year retailers spend huge amount on in-store promotion and store environment to gain consumers' attention and stimulate them for such impulsive...

The objective of this article is to investigate the influence of retail shopping environment and impulsive buying tendency on unplanned buying. With this objective, this research examines how display of the goods inside the store, appearance and helpfulness of store employees and crowd inside...

The purpose of this study is to examine the influence of six broad categories of hedonic shopping motivations (adventure,gratification,role, value, social, and idea shopping) and fashion consciousness on consumers’ impulse buying behavior.The online questionnaire was created using LimeSurvey,...

Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team merchandise. AMOS was used to compute the variables for...

Previous research has shown relationships between variables of the retailing environment, such as design and ambiance, and impulse buying. However, little is known about the influence of social environment on this type of purchase. Therefore, the main purpose of this current study is to examine...

This paper focuses on promotional impulse buying. It aims at examining the impact of hedonic and utilitarian benefits of promotion on an impulse buying experience. The hypotheses were tested with a sample of 300 consumers doing their shopping in a hypermarket. Data were analyzed using binary...

This paper focuses on promotional impulse buying. It aims at examining the impact of hedonic and utilitarian benefits of promotion on an impulse buying experience. The hypotheses were tested with a sample of 300 consumers doing their shopping in a hypermarket. Data were analyzed using binary...