involving buyer behavior. How would you go about allocating the budget for this study? This paper outlines two possible research … strategies – intensive research and eclectic research. Each strategy utilizes the budget in a different manner. The intensive … smaller-scale studies that differ markedly from one another. Intensive research is called for when problems of reliability are …

This paper reviews the empirical research on forecasting in marketing. In addition, it presents results from some small …. Suggestions are made on what research is needed. …

The process of globalization is occurring in the research community as well as in the business community and it is … increasingly likely that collaborative research across national boundaries will be undertaken. This paper is concerned with the … that current criticisms of construction management research methods, which are being presented from a global perspective …

This paper explores social scientists' and humanities (SSH) scholars' integration within the academic medical research … environment. Three questions guided our investigation: Do SSH scholars adapt to the medical research environment? How do they … been a challenging experience, as their research practices and views of academic excellence collided with those of medicine …

This article is focused on different approach to science and research at the University of Sydney, Australia. There is … established a Research Centre, which is made for employees of the university and for Ph.D. students. In the centre are mainly Ph …, it is very important that everyone has 24 hours 7 days a week access to this place (everyone likes to do research in a …

presented in the financial statements prepared under IFRS, with a special focus on research and development. In the first … distinction when choosing the right approach. The second section deals with research and development in a greater detail and …

The paper deals with quality of economic research in Slovakia, which is strongly connected with quality of economic … education at Slovak universities. Quality of economic research is described by publication activity of Slovak professors of …