, the paper suggests some new issues for research in the field and argues for an ethnographic turn in PR.  …

good theory should guide research towards crucial questions and enlighten the profession. Findings – Academics should build … theory that guides research toward crucial questions to enlighten the profession. The research agenda should include macro …

– The paper advocates that knowledge building must include theoretical research that explains and improves practice …

development of this field would benefit from research on monitoring methods, accountability and return of investment. Research …Purpose – To discuss topics that need future research in governmental communication; setting the research agenda …. Design/methodology/approach – Based on two studies by the Research Group for Governmental Communication. Findings – The …

Purpose – The purpose of this paper is to identify and rank the most important topics for research in the field of … public relations. An associated outcome was to propose the research questions most closely linked to the prioritised topics …. Design/methodology/approach – An international Delphi study on the priorities for public relations research, conducted in …

advertising, communication studies, marketing, and public relations. Research limitations/implications – Items for an authenticity …

and draws conclusions to induce further research. Although (internationally) operating organisations are far too complex … behavior of the audience and the environment of the organizational system. Research limitations/implications – Because of the … survey design, which has to be done in future research. Practical implications – The study suggests three steps, monitoring …

qualitative ‘attitudinal research’ among key audiences and to the deployment of ‘media evaluation’ techniques in support of …

research into careers. The problem is further compounded by media studies, which overlap, and often encompass, PR studies. The … in communicating clearly and succinctly, especially on paper, unlike some PR graduates. Even this initial research … research already exists, but is too embarrassing to be shown the light of day.  …