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Purpose – This paper aims to evaluate the results of an empirical research whose objective was the analysis of the impact of the actual economic crisis on the expectations, preferences and attitudes of the Hungarian people towards the purchase of food and household items in retail stores....
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In this paper we analyse the phenomenon of the global young consumer. Taking the example of young people from South Korea and Poland, we show similarities and differences in their reaction to modern socio-cultural trends influencing consumption patterns. The globalization process is believed to...
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The aim of this study is to determine food related lifestyles profiles in terms of personality traits of consumers. The sample of this study is selected by convenience sampling method and consists of 281 consumers. Online survey method is used to gather the research data. According to the...
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wasting energy (Elgin and Mitchell, 1993). There are 5 main values of voluntary simplicity;1. Physical simplicity (the … studies that measures the relation to consumer decision making styles and voluntary simplicity lifestyle. Therefore this study … decision making styles have a positive relation with voluntary simplicity lifestyle. On the other hand it was seen that, the …
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Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption … decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i … associated with lifestyle segments, while consumption decisions differ among the segments. Meanwhile, lifestyle is more likely …
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