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Multiple reference points in investor regret

Lin, Chien-Huang; Huang, Wen-Hsien; Zeelenberg, Marcel - In: Journal of economic psychology : research in economic … 27 (2006) 6, pp. 781-792

Persistent link: https://www.econbiz.de/10003392411

Effects of mood states on variety seeking : the moderating roles of personality

Lin, Chien-huang; Lin, Huang-chou - In: Psychology & marketing 29 (2012) 3, pp. 157-166

Persistent link: https://www.econbiz.de/10009510116

Effects of different packages on food product contagion : the moderating roles of mood states and product-related information

Lin, Chien-Huang; Shih, Li-Chin - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 163-174

Persistent link: https://www.econbiz.de/10011477188

"Being hooked" by a brand story : a view of regulatory focus

Lin, Chien-huang; Chen, Ming-yi - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 692-712

Persistent link: https://www.econbiz.de/10011296911

The icon matters : how design instability affects download intention of mobile apps under prevention and promotion motivations

Lin, Chien-Huang; Chen, Ming - In: Electronic commerce research 19 (2019) 1, pp. 211-229

Persistent link: https://www.econbiz.de/10011999491

Distortion of price discount perceptions through the left-digit effect

Lin, Chien-Huang; Wang, Jyh-Wen - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 99-112

Persistent link: https://www.econbiz.de/10011653746

Multiple reference points in investor regret

Lin, Chien-Huang; Huang, Wen-Hsien; Zeelenberg, Marcel - In: Journal of Economic Psychology 27 (2006) 6, pp. 781-792

Persistent link: https://www.econbiz.de/10005299846

Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem : Why Self-Positivity?

Lin, Ying-Ching; Lin, Chien-Huang; Raghubir, Priya - 2003

This paper studies the presence, resilience and direction of the self-positivity bias under various conditions to examine the role of self-esteem maintenance as an important antecedent for the bias. Experiment 1 manipulates the perceptions of the uncontrollability of cancer and presence of...

Persistent link: https://www.econbiz.de/10014084530

What goes around comes around : the effect of belief in karma on charitable donation behavior

Chen, Ming; Chu, Xing-Yu; Lin, Chien-Huang; Yu, Shih-Heng - In: Psychology & marketing 39 (2022) 5, pp. 1065-1077

Persistent link: https://www.econbiz.de/10013186916

“Being hooked” by a brand story: a view of regulatory focus

Lin, Chien-Huang; Chen, Ming-Yi - In: European Journal of Marketing 49 (2015) 5/6, pp. 692-712

Purpose – The aims of this study are twofold: to explore the influence of the typicality of brand story and regulatory focus on the effectiveness of argument strength and product evaluations and to examine the mediating role of being hooked. Design/methodology/approach – The study performed...

Persistent link: https://www.econbiz.de/10014724044