Masatlioglu, Yusufcan; Nakajima, Daisuke - In: Theoretical economics : TE ; an open access journal in … 8 (2013) 3, pp. 701-728
analyze every alternative. To capture these situations, we formulate a framework to study behavioral search by utilizing the … idea of consideration sets. Consumers engage in a dynamic search process. At each stage, they consider only those options … identify both search paths and preferences. …