The choice of language is a crucial decision for firms competing in cultural goods and media markets with a bilingual … characteristics (content) as well as over the language of the product, we can examine the efficiency of market outcomes regarding … linguistic diversity. In this paper, I extend the spokes model and introduce language as an additional dimension of product …

readerships through a particular language. The choice of language is a trivial decision if consumers are monolingual. However, the … second language. In this paper I argue that, independently of the gains associated with the use of a lingua franca, the very …

other language. We develop a theoretical model of translation, which is estimated on the basis of UNESCO translation data … authors, this may lead to a form of cultural domination of English. The population speaking English as a first language is …