Harrison, Christian (ed.); Omeihe, Kingsly Obi (ed.) - 2024 - First edition
. However, it is crucial not to underestimate Africa's paramount importance in the global economy. With a diverse economy shaped … by historical, social, and cultural changes, Africa offers a rich and compelling narrative. Presenting ten exciting … international business, Contextualising African Studies lays the foundation for a comprehensive exploration of Africa's business …