By means of qualitative studies of ethnic consumers with Moroccan, Tahitian, Turkish and Congolese backgrounds, this article demonstrates that ethnic consumers in France are experiencing reculturation through consumption, using products, brands and points of sale to negotiate this re-discovery...

Consumer procrastination has ermerged as important individual variable along multiple situational variables to explain purchase delay. This article provides an analysis of consumer procrastination using a semiotic approach. It clarifies the differences with other deviant behaviors such as...

Attitude toward the Ad is widely used in study of traditional mass media advertising, especially for children. As Internet and web sites become more important, we pay close attention to research on consumer behavior on the web. Therefore, attitude toward the web site is gaining parallel status...

The implementation as well as the evaluation of relationship marketing programs’ efficacy remain under investigated by the relationship marketing literature. For this reason, the objective of this research is to elaborate a comprehensive framework of the effects of these programs. We will...

This article is based on research on Web site design and the purchase environment in store to conceptualize the relationships between Web site design and the consumer behavior. The framework suggested here recalls the relationships between the design, the perception of the Web site and the...

Regret has been studied in several fields: Economics, Psychology and Marketing. On the one hand, these studies have contributed to the conceptualisation and definition of regret, and on the other hand, they have provided useful information on the antecedents and consequences of the emotional...

Previous research works on corporate social responsibility (CSR) generally acknowledge that consumers develop more favourable perceptions of responsible firms. Yet next to nothing has been written on the effects of the firm's societal communication and its characteristics on brand equity. In...