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Persistent link: https://www.econbiz.de/10010960577
All cultures appear to share the belief that they do things ‘correctly’, while others, until proven otherwise, are assumed to be ignorant or barbaric. When people from different cultures work together and cannot take shared meanings for granted, managers face serious challenges. An...
Persistent link: https://www.econbiz.de/10010960578
This article aims to understand more about the origins of internal careers through a case study of accounting personnel at the French company Saint-Gobain at the turn of the twentieth century. The first section offers a review of various bodies of research that will allow us to define the notion...
Persistent link: https://www.econbiz.de/10010960579
Although the resurgence of Corporate Social Responsibility (CSR) has been described as the development of ‘markets for virtue’, little is known about the social construction of CSR markets. Prior works either focus on the economic potential of these markets or criticize the social...
Persistent link: https://www.econbiz.de/10010960580
A multi-mechanism sales promotion includes in the same communication several promotion techniques offered either by the retailer or the producer. Framing theory suggests that increasing the number of techniques could increase the perceived value for consumers. A between-subjects experimentation...
Persistent link: https://www.econbiz.de/10010960581
Persistent link: https://www.econbiz.de/10010960582
This paper explores the persuasive effects of different commercials for an analgesic on members of different age groups. Commercial content was manipulated to be either of (a) factual or (b) evaluative. The impact of these two contents was assessed on members of two different age groups: young...
Persistent link: https://www.econbiz.de/10010960583
Persistent link: https://www.econbiz.de/10010960584
Purpose – This paper aims to analyze the statistical characteristics of changes in property forward prices. As highlighted in a survey conducted at the MIT Center for Real Estate in 2006, the relatively weak understanding in their prices is one of the most important barriers in their use. In...
Persistent link: https://www.econbiz.de/10010960585
Persistent link: https://www.econbiz.de/10010960586