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La communication présente les principales applications de réseaux de neurones en marketing …
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This paper explores the role of critics in the arts and entertainment industries through a multi-disciplinary literature review. By synthesizing works from authors in the fields of management, economics, sociology, and information sciences, it raises three principal issues. It begins with a...
Persistent link: https://www.econbiz.de/10010905263
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brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to …
Persistent link: https://www.econbiz.de/10010905427
The main objective of this study is to investigate how access to modern marketing channels impacts the efficiency of …-on regression analysis support the hypothesis that the access to modern marketing channels, where payment for fresh milk is based on …
Persistent link: https://www.econbiz.de/10010905744
Business strategies in general and marketing strategies in particular are a factor of significant importance when it …’s in the Republic of Macedonia do not have and implement well defined marketing strategies. As will be noticed, based on … the importance of marketing and marketing strategies, but still fail when it comes to their creation and implementation …
Persistent link: https://www.econbiz.de/10010934744
marketing in this field, which can be transformed into a competitive advantage for Romania. …
Persistent link: https://www.econbiz.de/10010936398
actively in cooperative work and also to be more responsible, in the end, working for them. Even if they don’t have marketing … time. Thus, without much knowledge of modern marketing, they were positioned on a particular market segment and, through … their work, they manage to fulfill as good as possible, the promise to that segment. This work aims to analyze the marketing …
Persistent link: https://www.econbiz.de/10010936445
A theoretical model is developed to analyse optimal environmental policy when consumer preferences are endogenous. It captures that pollutive consumption is sensitive to consumption by others and commercial advertising. This is conceptualized through a consumption norm. An increase in this norm...
Persistent link: https://www.econbiz.de/10010939607