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Hideous but worth it : distinctive ugliness as a signal of luxury

Cesareo, Ludovica; Townsend, Claudia; Pavlov, Eugene - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 636-657

Persistent link: https://www.econbiz.de/10014251253

Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction

Bernal, Pedro Mir; Pecot, Fabien; Hudson, Bradford; … - In: The journal of brand management : an international journal 30 (2023) 2, pp. 144-156

Persistent link: https://www.econbiz.de/10014251429

Luxury customer's motivations to adopt gamification

Jain, Sheetal; Mishra, Sita; Saxena, Garima - In: Marketing intelligence & planning 41 (2023) 2, pp. 156-170

Persistent link: https://www.econbiz.de/10014253344

The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy

Turunen, Linda Lisa Maria; Henninger, Claudia E. - In: Sustainable Luxury : An International Perspective, (pp. 13-33). 2022

Persistent link: https://www.econbiz.de/10013362537

"Take a stand" : the importance of social sustainability and its effect on Generation Z consumption of luxury fashion brands

McCormick, Helen; Ram, Pratibha - In: Sustainable Luxury : An International Perspective, (pp. 219-239). 2022

Persistent link: https://www.econbiz.de/10013362668

Factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia : predeterminants of culture and lifestyles in Neom city

Algumzi, Areej - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-13

lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of … the perceptions towards luxury brands, while significant differences were observed between the groups (educated and …

Persistent link: https://www.econbiz.de/10013369044

Marketing communication in luxury research : a framework-based literature review and research agenda

Kyrousi, Antigone G.; Koronaki, Eirini; Zotou, Athina Y. - In: Journal of marketing communications 28 (2022) 5, pp. 560-589

Persistent link: https://www.econbiz.de/10013371047

Charting research on international luxury marketing : where are we now and where should we go next?

Veloutsou, Cleopatra; Christodoulides, George; Guzman, … - In: International marketing review 39 (2022) 2, pp. 371-394

Persistent link: https://www.econbiz.de/10013396202

A conceptual framework of contemporary luxury consumption

Wang, Yajin - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 788-803

Persistent link: https://www.econbiz.de/10013399610

A triple-trickle theory for sustainable fashion adoption : the rise of a luxury trend

Mohr, Iris; Fuxman, Leonora; Mahmoud, Ali B. - In: Journal of fashion marketing and management 26 (2022) 4, pp. 640-660

Persistent link: https://www.econbiz.de/10013384577