Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defined group of users with a marketing message. These users are shown content, including...

Designing inclusive and user-friendly digital payment systems is crucial to eliminate barriers faced by users. This research focuses on fostering empathy for and identifying the needs of users who exhibit behaviours that indicate they encounter accessibility or usability barriers in digital...

We provide a critical analysis of the adoption of the US "top-five model" by European economics academia. This model prioritizes publications in five elite journals, heavily influencing the career trajectories of doctoral students and researchers. It highlights the inefficiencies and social...

This study examines the relationship between economic downturns and the number of economics related caricatures in popular humour magazines. To this end, caricatures from editions of the weekly humour magazine Penguen from 2007 to 2011 were collected and categorised and the Misery Index of...

The present proposal is an approach to the vision, cosmogony and philosophy of the Totonacapan people, and particularly with the inhabitants of the Totonacapan region in Veracruz Mexico, a town whose wisdom is manifested to this day, in the conservation of customs and traditions, as well as the...

This paper conducts an in-depth analysis of the various economic and social determinants that have shaped Bangladesh's developmental journey. It traces the country's evolution, from its pre-independence struggles to its post-independence recovery, resilience, and eventual emergence as a...

In social sciences there has been a long debate between the defenders of institutionalism and those of liberalism. The debate has centered around the relationship that exists between the individual (agent) and the social institutions (social structure). In general, liberalism defends that the...

Revolutions do not consolidate until they blend with the establishment to create a new world. Keynes understood it, and that is why he titled his masterwork The General Theory. But he was unsuccessful in the blending. In 2020-21, it is argued in here, we all follow Keynes, but with insufficient...

None of the known macroeconomic theories are adequate to understand what to do in a global crisis like the 2020 Global Pandemic. Rational Expectations and monetarism cannot even ex-plain how is that a global crisis like this happens. The IS-LM model was designed to manage business cycles, but...

The argument made in this manuscript is that the two traditional macroeconomic tools, fiscal policy and monetary policy, are insufficient to bring back efficiently into equilibrium an economy that has had a major crisis. Both traditional macro-tools only work through the demand side, and there...