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Can Creative Firms Thrive Without Copyright? Value Generation and Capture from Private-Collective Innovation
Erickson, Kris - 2018
firms engaged in collective/open innovation activities. A sample of 22 businesses interviewed in this study did not require … some firms resemble those for participants in private-collective innovation (PCI), originally observed in open source …
Persistent link: https://www.econbiz.de/10012920511
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Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar
Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - 2020
, the importance of using social networks, mobile, email, and content marketing as a channel to interact with consumers of …
Persistent link: https://www.econbiz.de/10012288778
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Insights into classic theatre market segments
Šimić, Mirna Leko; Pap, Ana - In: Naše gospodarstvo / Our Economy 66 (2020) 4, pp. 50-62
groups and their characteristics and enables the adaptation of marketing strategies to different target consumers. The aim of …
Persistent link: https://www.econbiz.de/10014520659
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Museums and Marketing : a Controversy over New Strategies
Yin, Li - 2020
Objective: This paper aims to review the function of marketing in the field of museum management and offers practical and creative solutions for museums to successfully balance the conflict between the museums' sustainable operation and their original functions, such as education and...
Persistent link: https://www.econbiz.de/10012836886
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Антиманипулативна грамотност за четене на дигитални новини (Anti-Manipulative Literacy for Digital News Reading)
Tsvetkova, Milena - 2018
Bulgarian Abstract: Обект на изследването са актуалните варианти на противодействие на глобалните заплахи в сферата на дигиталните новини – онлайн манипулация, невярна...
Persistent link: https://www.econbiz.de/10012912097
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Are Americans' Musical Preferences More Omnivores Today? Yes, but not Everyone
López Sintas, Jordi - 2019
factors and consumers' tastes it was clear that this was caused by elitist inclusive omnivores who had increased the scope of … and had greater to higher levels of inc ome, making the youth more omnivorous. As expected, upscale consumers set limits …
Persistent link: https://www.econbiz.de/10012706137
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Insights into classic theatre market segments
Šimić, Mirna Leko; Pap, Ana - In: Naše gospodarstvo : NG 66 (2020) 4, pp. 50-62
groups and their characteristics and enables the adaptation of marketing strategies to different target consumers. The aim of …
Persistent link: https://www.econbiz.de/10012428333
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Digital marketing in cultural institutions : example of cultural institutions of the City of Zadar
Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 341-352
, the importance of using social networks, mobile, email, and content marketing as a channel to interact with consumers of …
Persistent link: https://www.econbiz.de/10012543317
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Information asymmetry on markets of cultural goods
Bulina, A. - In: Annals of marketing-mba 2 (2013) 07
Specificity of the product of creative labor and the impossibility of testing raises a number of problems for cultural markets. One of the effects of information asymmetry in the market is adverse selection, which leads to a deterioration in the quality of services and goods on the market. This...
Persistent link: https://www.econbiz.de/10010857504
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The Right of Publicity : Privacy Reimagined for a Public World (Introduction)
Rothman, Jennifer E. - 2018
THE RIGHT OF PUBLICITY: PRIVACY REIMAGINED FOR A PUBLIC WORLD (Harvard University Press 2018), 256 pages, considers the opportunities and risks that today’s right of publicity laws pose. The right of publicity has become a negative force ― suppressing speech, blocking otherwise lawful uses...
Persistent link: https://www.econbiz.de/10014113600