This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...

The way the law and legal instances socially control business is studied through role and activities of forensic financé experts: to what extent does the French legal and judicial framework of forensic expertise contribute to regulate business relationships? Who are these Experts, what do they...

This article brings new insights on the role played by (implied) volatility on the WTI crude oil spot price. An increase in the volatility subsequent to an increase in the oil price (i.e. inverse leverage effect) remains the dominant effect as it might reflect the fear of oil consumers to face...

Dans certains cas les missions de conseil en management n'atteignent pas les objectifs escomptés et provoquent d'incroyables gaspillages. Cette analyse présente les causes d'échec de la relation consultant-consulté.