Malas, Ziad; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2012
Despite important economic inequalities, people aged 50 to 65 are the wealthiest age group in France. So, this group is suitable to study the fitness of economic variables in segmentation. In order to explain 9 consumption behaviours, we compare the predictive power of 4 economic variables to 13...