Introduction et But de l’étude. – L’information nutritionnelle fait l’objet de nombreuses réflexions de la part des pouvoirs publics et de l’industrie agroalimentaire, via par exemple les travaux du Programme National Nutrition Santé, la réforme européenne sur l’étiquetage...

This article aims at synthesizing the body of research that deals with regulatory focus, a concept that has captured the attention of a growing number of marketing researchers in the last few years, particularly because of the new perspective it brings to motivation. After introducing Higgins's...

Martin and Tesser (1989) proposed a “rumination theory” to describe an unintentional and recurrent cognitive process where the individuals dwell on recurrent negative thoughts despite the absence of immediate environmental cueing. Their motivational approach presents rumination as a...

Comprendre la manière dont les consommateurs effectuent leurs choix nutritionnels est un enjeu important pour les pouvoirs publics et les acteurs de l’industrie agroalimentaire. La plupart des recherches qui ont eu pour objet d’étudier les choix nutritionnels se sont nourries du paradigme...

This research presents a new scale, the health regulatory focus scale, which measures an individual’s tendency to use promotion (approach) or prevention (avoidance) strategies in the pursuit of health goals. We conducted five studies in France to develop the scale which is made up of two...