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Relationship marketing is based on the assumption of the customers’ commitment. This commitment may be multidimensional, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has not paid a lot of attention to psychological...
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What is the role of co-evolution in a population of firms’ adaptation to a hostile environment ? To answer this question, the network sociology is revisited starting from the Kauffman’s biological computer model. A qualitative methodology is used, updating the mechanisms of exploitation and...
Persistent link: https://www.econbiz.de/10010861527
This article shows the relationship between the strategy of external growth carried out from 1921 to 1939 by the French company Alais, Froges et Camargue and the introduction of new management tools intended to control subsidiaries. The establishment of financial reporting in 1921 and the...
Persistent link: https://www.econbiz.de/10010861528
Analyse les forces et les faiblesses des grands acteurs du changement économique, social et politique mondial. Economiste, l'auteur offre une vue panoramique de la situation mondiale, avec ses déséquilibres et donne les clefs essentielles pour comprendre l'avenir de la planète et déterminer...
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This paper reports the results of a one-year review of the four top accounting research journals (AOS, JAE, JAR and TAR) and of EAR in a comparison purpose. 158 research articles are reviewed. Topics, methods of data collection, methods of data processing and researchers' nationalities are...
Persistent link: https://www.econbiz.de/10010861532
In attempting to protect their innovations, firms can choose from a range of mechanisms, which may be either non-statutory (trade secrets, design complexity, and lead-time advantage over competitors) or statutory (patent, design registration, trademark, copyright). Yet, little is known about how...
Persistent link: https://www.econbiz.de/10010861533
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