Bhattarai, Salil; C. Lyne, Michael; K. Martin, Sandra - In: Journal of Agribusiness in Developing and Emerging Economies 3 (2013) 2, pp. 101-118
Purpose – The purpose of this paper is to identify factors that constrain marketing choices available to smallholders, limiting the chain's robustness from their perspective. Design/methodology/approach – This paper draws on transaction cost economics to develop a model explaining dyadic...