Kangas, Nikolaus; Kropsu-Vehkapera, Hanna; Haapasalo, Harri - In: International Journal of Synergy and Research 2 (2013) 2, pp. 109-130
Purpose – Emerging customer needs are calling for companies to quickly create new solutions in business front-end e.g. in sales situation. However, bypassing predefined product development processes and thus product definition turns to be problematic and leads later problems in product...