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We develop a model of data pricing and targeted advertising. A monopolistic data provider determines the price to access "cookies," i.e., informative signals about individual consumers' preferences. The demand for information is generated by advertisers who seek to tailor their spending to the...
Persistent link: https://www.econbiz.de/10010895666
We investigate the role of market transparency in repeated first-price auctions. We consider a setting with independent private and persistent values. We analyze three distinct disclosure regimes regarding the bid and award history. In the minimal disclosure regime each bidder only learns...
Persistent link: https://www.econbiz.de/10010895667
We analyze data pricing and targeted advertising. Advertisers seek to tailor their spending to the value of each consumer. A monopolistic data provider sells cookies. informative signals about individual consumers' preferences. We characterize the set of consumers targeted by the advertisers and...
Persistent link: https://www.econbiz.de/10010895683
We propose a model of data provision and data pricing. A single data provider controls a large database that contains information about the match value between individual consumers and individual firms (advertisers). Advertisers seek to tailor their spending to the individual match value. The...
Persistent link: https://www.econbiz.de/10010895697
A tanulmány célja az értékpapírok esetében leggyakrabban alkalmazott két aukciós eljárás (az egyenáras és a diszkriminatív áras aukció) összehasonlító elemzése. A szakirodalom elsősorban az aukció várható bevétele szempontjából elemzi a módszereket. Az elméleti...
Persistent link: https://www.econbiz.de/10010962600
Hírtőzsdén olyan, általában elektronikus piacot értünk, ahol különféle jövőbeli eseményekre lehet fogadni. Mint azt már több vizsgálat is megmutatta, ezek a játéktőzsdék alkalmasak arra, hogy a résztvevők rendelkezésére álló elszórt részinformációkat...
Persistent link: https://www.econbiz.de/10010962717
A cikk az árveréselmélet általános kérdéseivel foglalkozik. Az árverés- (aukció-) elmé- let a monopóliumelmélet részterülete, vizsgálati módszerei a játékelméletből származ- nak. A dolgozatban áttekintjük a téma néhány korábbi, figyelemre méltó eredményét,...
Persistent link: https://www.econbiz.de/10010962859
We study first- and second-price private value auctions with sequential bidding where second movers may discover the first movers bids. There is a unique equilibrium in the first-price auction and multiple equilibria in the second-price auction. Consequently, comparative statics across price...
Persistent link: https://www.econbiz.de/10010961052
A novel method to measure bidders’ costs in descending first price sealed bid auctions is introduced. The novelty is based on two intuitively appealing economic assumptions on which bidders’ costs are given an imperfect measurements interpretation. Theory provides no guidance as to the shape...
Persistent link: https://www.econbiz.de/10010961529
This paper studies the impact of financial constraints on the persistency of high markups in a class of markets, including most of public procurement, known by practitioners as bidding markets. We develop an infinite horizon model in which two firms optimally reinvest working capital and bid for...
Persistent link: https://www.econbiz.de/10009371389