1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...

Purpose: This study aims to investigate the influence of hotel selection attributes, CHSE (clean, health, safety, and environment) practice, and brand credibility on hotel booking intention. Additionally, this study investigates the role of CHSE practices, together with brand credibility, as...

Purpose: This paper explored the Star Chefs' images among customers who visit their restaurants in order to under-stand the effect of such images on familiarity, reputation, and loyalty. Design/methodology/approach: The study data were collected from the target customers of South Korean Star...