Purpose: The purpose of this paper is to investigate the influence of the crowdfunding platforms on reward-based crowdfunding projects. This study offers guidance for the creator on how to choose among platforms and how to make optimal product and pricing decisions. Design/methodology/approach:...

Purpose: Researchers have noticed that in efficiency assessment, some attributes exhibit specializations including non-discretionary, non-controllable or undesirable. This paper aims to focus on other special factors which have target levels to achieve, i.e. the inputs (outputs) are no longer...